HR Companies & HR Consultants in Lake Mary, FL

Overview

Newland Associates, also known as Newland HR, is a human resources company that offers outsourced HR, advisory and talent services to employers. It is based in Lake Mary, Florida, with a second office in San Juan, Puerto Rico, and it works with clients in both English and Spanish. The firm describes its background as about three decades spanning payroll, compliance, recruiting and general HR work.

Who the firm works with

The company divides its audience into three types of visitor. The first is a growing business of roughly 10 to 250 employees, where HR duties often fall to whoever has spare time.

The second is a larger organization, typically 250 employees or more, that already has an HR team but needs support for tasks the team should not handle by itself. The third is the job seeker, meaning a senior executive or professional who wants career support and can submit a resume.

Newland says it will reach out when a role fits that person's skills and goals.

Three practice areas

Rather than presenting a long menu of services, Newland asks visitors to explain what is going wrong and then points them toward one of three practices.

• Managed HR: a fractional HR service with a named advisor, handbook, policies and compliance support billed together each month; Paylocity payroll and HR software configured by HR professionals; a PEO alternative for firms that wish to keep support without co-employment; and employer of record arrangements for companies that need workers in the US but lack a legal entity.
• HR Advisory: senior HR leadership on a part-time basis for transitions, acquisitions and turnarounds; HR consulting; independent workplace investigations, which can be run under privilege when legal counsel requires; compensation and pay equity reviews; and federal contractor compliance, including Section 503 and VEVRAA as EO 11246 winds down.
• Talent: contingency recruiting in which the firm interviews every candidate, the client sees only a shortlist, and payment follows a placement; retained executive search for senior roles; leadership development delivered in six live sessions; and AI coaching for managers.

Approach and tools

Newland states that it has experience supporting organizations in planning and carrying out HR initiatives. One of its tools is the Acumax Index, which helps employers see how their teams are wired and adjust pay before more resignations occur. The leadership sessions cover documentation, difficult conversations and discipline, aimed at managers who were promoted without training. Investigations are handled by an outside investigator with no interest in the result, and they can be conducted in English or Spanish.

Team and reputation

The firm's team page lists ten people, among them founder-named leader Robert Newland, along with Vanessa Abreu and Vanessa Boneta and several colleagues based in its offices. Newland reports a Net Promoter Score of +78 and says its staff have guided a large number of companies through shifting business conditions.

It also says organizations internationally turn to it for executive recruitment, talent management and consulting. A quoted HR leader on the site describes the company as professional and caring, and says the team goes beyond expectations during the process.