CRM Consultants & Implementation Partners in Johnston, RI

Xzito is a marketing and revenue growth agency based in Johnston, Rhode Island. It works with CEOs, founders, entrepreneurs and in-house marketing leaders who want their marketing, sales and technology to run as one system. For buyers looking at CRM partners, Xzito is not a standalone CRM integrator. It handles CRM work as part of a larger growth program, so it may suit companies that want CRM implementation tied to strategy, web development and lead generation instead of a separate technical project.

CRM and Technology Services

Xzito's technology work is offered under the name RevTech. The team starts by reviewing a client's whole stack, including marketing, sales, service and AI tools. It looks for gaps and redundant software, then writes a plan to simplify the setup. After that, Xzito connects the CRM with other platforms and adds automation features such as lead routing and lead scoring. The company says many businesses buy major CRM systems and then barely use them. Its goal is a CRM that clearly shows where revenue comes from and which customers are likely to buy again. Xzito also offers its own AI-driven platform, RevGrow.ai, which it calls a proprietary CRM. The platform links websites, contact records and customer workflows. Related CRM-focused services include:

• Auditing the tech stack and planning a roadmap
• Setting up and configuring a CRM
• Connecting CRM and AI tools into one architecture
• Building workflow automation, lead scoring and routing
• Integrating websites with CRM, e-commerce and analytics tools
• Creating KPI dashboards and revenue reports

How Engagements Work

Xzito says that marketing works better as an ongoing program than as a one-off project. Its main offering is the RevGrow (Revenue Growth) Program, which follows a framework the agency calls The 4% Code. The program has three stages. Design covers positioning, quarterly planning and KPI tracking. Build covers branding, websites and technology, including CRM work. Fuel covers paid advertising, content, sales alignment and partnerships. Each service has its own name, such as RevStrategy, RevBrand, RevSites, RevTech, RevAds, RevContent, RevSales and RevPartners. Clients can sign up for the whole program or bring Xzito in for one area, such as optimizing their marketing technology, alongside their own team. The agency agrees on scope with each client at the start of a project.

Clients and Industries

Client stories on the site come mostly from small and mid-sized companies. They include manufacturers of religious jewelry, sensors and LED display signs, as well as a construction firm, a pop-up events business and a membership-based organization. Xzito says it has worked with more than 1,500 companies across about ten industries and has finished over 10,000 projects. One case study describes a B2B manufacturer whose CRM Xzito set up as part of a larger engagement that also included a website rebuild, brand work and paid media.

Background and Team

Three longtime friends founded Xzito in 2004: Jeshua Zapata, Jairo Gomez and Juan Gomez. Their focus areas are revenue and cost reduction, brand and customer engagement, and digital transformation. The team works across several time zones and includes project management, SEO, digital advertising, design and video, and software development staff. The company is registered as Xzito Creative Solutions, LLC.