CRM Consultants & Implementation Partners in Cranston, RI

Integrated Media Group, usually shortened to IMG, is a Rhode Island company that pairs a digital marketing agency with a technology practice built around customer relationship management platforms. The firm works from its corporate headquarters in Cranston and also lists offices in Boston and New York. For buyers comparing CRM partners, IMG stands out as a company that can handle both the setup of a CRM and the marketing campaigns that feed leads into it, all within one team.

CRM and marketing automation work

IMG describes itself as a Salesforce implementation partner, and CRM work sits alongside its creative and advertising services. Its menu of technology offerings shows that the CRM practice covers several areas:

• Salesforce implementation and Salesforce integration
• HubSpot implementation, integration and CRM support
• Marketing automation setup and management
• General CRM integration with other business systems
• Lead management and lead generation programs
• Technology consulting for marketing and sales operations

The firm puts particular emphasis on Pardot, now marketed by Salesforce as Marketing Cloud Account Engagement. Its learning library includes a series of short Pardot video tips and a guide to Account Engagement, along with webinars, blog articles and case studies. This educational material suggests that IMG expects clients to keep running their systems in-house after go-live and invests in helping their staff get comfortable with the tools.

Wider marketing capabilities

Beyond CRM, IMG offers a broad range of marketing and development services, which matters for companies that want campaigns and data to live in the same platform. These include WordPress, Shopify and landing page development, graphic design and logo work, brand development and strategy, copywriting and blogging, search engine optimization, pay-per-click management, social media marketing and advertising, LinkedIn prospecting, email marketing, direct email advertising, eCommerce marketing and reputation management. A buyer can therefore hand off a CRM rollout and the demand generation work that depends on it to the same partner.

Approach and background

The company presents itself as an extension of its clients' teams rather than a one-off vendor. It highlights cost-effective access to specialists, a low-friction working relationship and a focus on marketing that feels personal and builds lasting customer relationships. All of its designers, developers, marketers and technology consultants work in-house, and new inquiries are routed through a short form, with a reply promised within a day.

IMG was co-founded by Gil Lantini and Ralph Coppolino. According to the firm, it has worked with more than 1,500 clients over a three-year span. It was named to Inc. magazine's 2023 list of the fastest-growing private companies in the Northeast, ranking No. 142 after two-year revenue growth of 84 percent, and it says it was the only Rhode Island company on that regional list. It also cites a Providence Business News recognition as one of the state's fastest-growing and most innovative firms. The team also takes part in the wider Salesforce community, including support for the Salesforce Women's Network. For organizations in and around Central Falls, IMG offers a nearby option for Salesforce or HubSpot projects, particularly when marketing automation is a central part of the scope.