CRM Consultants & Implementation Partners in Parsippany, NJ

CRM Cloud People LLC is a consultancy in Parsippany, New Jersey. It builds and supports Salesforce systems, and it also offers digital marketing, social media and website work. Founder John Hauryluke leads the firm.

It says its team has spent more than ten years designing, deploying and running enterprise Salesforce environments for organizations in the New York City and northern New Jersey area. A buyer looking for one partner to handle both a CRM rollout and the marketing around it may find this mix of skills useful.

CRM and Salesforce Work

Salesforce is the firm's main focus, and its site carries a Salesforce partner mark. It takes on brand-new installations as well as projects that move a company from another CRM onto Salesforce. Its published specialties cover several Salesforce clouds and related tools:

• Sales Cloud and Service Cloud setup for sales and support teams
• Financial Services Cloud for wealth and advisory firms
• Marketing Cloud (formerly ExactTarget) and Pardot for campaigns, landing pages and lead scoring
• Data integration experience with Informatica Cloud
• Keap (formerly Infusionsoft) for smaller businesses
• Vendor and product assessment before a platform is chosen
• Business process re-engineering and sales enablement

The firm presents CRM as the base that the rest of a company's growth work sits on. It treats sales enablement as a main goal of a Salesforce project, not something added at the end. Besides setup and migration, it offers ongoing management of systems already in place. It also gives advice both before a purchase and after go-live.

Industries Served

The firm's materials name several sectors where it has done Salesforce work. These include high-end retail, insurance, and finance, especially wealth and asset management. Its business listings add credit unions, financial advisors, fintech companies, eCommerce businesses and small to midsize businesses in general. They also say it supports cannabis and CBD businesses with CRM and digital marketing. Buyers in regulated financial fields may want to note that it lists Financial Services Cloud as a specialty.

Marketing and Digital Presence

Outside of CRM, the firm calls itself a digital brand-building and thought-leadership agency with strong roots on LinkedIn. Its other services include social media management, personal and professional branding, and one-on-one or group social media training. It also does website design, search engine optimization, local search strategy and paid search and social advertising.

Its specialties also mention Adobe Experience Manager for digital asset management, Hearsay Systems, and Google Analytics. Clients can therefore link CRM data to their outreach campaigns without bringing in a separate agency.

Approach and Background

The firm says it puts people first and takes a hands-on, concierge-style approach to client service. Its site offers a money-back guarantee if the work does not deliver a cost-effective, efficient improvement to the business.

The founder has a profile with the Scrum Alliance and lists product owner and product manager work among his specialties, which points to an agile way of running projects. The Better Business Bureau lists the company at its Parsippany office, though it is not BBB accredited.

For New Jersey buyers, the firm is a small, founder-led option that focuses on Salesforce and pairs it with in-house marketing skills.