CRM Consultants & Implementation Partners in Morristown, NJ

Overview

Kraus Marketing is the trade name of The Kraus Group LLC, an agency based in Morristown, New Jersey, with additional locations in New York City and Tampa, Florida. The company calls itself an award-winning creative and digital operation, and its homepage frames the work around making a lasting brand impression.

Customer relationship management is one item within its digital offering, so the agency fits clients who want their CRM handled alongside campaigns, websites and branding, not as an isolated technical project.

Services

The digital side of the business covers a wide spread of channels. Having the CRM platform and the promotional work under one roof allows a client to link the system that holds its contacts with the efforts that generate them. The agency's public pages do not describe certification levels or a step-by-step rollout approach for CRM, so anyone considering it for that purpose should ask about configuration, moving existing data and staff training. The digital menu includes:

• HubSpot CRM
• Search optimization
• Social media
• Paid search and pay-per-click campaigns
• Email programs
• Connected TV and streaming ad purchasing
• Artificial intelligence applied to marketing
• Optimization aimed at AI-driven search results

Outside the digital channels, the firm offers web design and development with an emphasis on search-friendly construction. That practice includes online store builds, Shopify, accessibility compliance and a leasing model for websites. A branding group creates logos and package designs and conducts brand audits. Kraus Studios, the in-house production arm, supplies video, photography and drone work.

Industries Served

The agency lists a long roster of sectors it has worked in, among them:

• Automotive, aviation and logistics
• Accounting and banking
• Cannabis, packaged consumer goods, food and beverage, and luxury spirits
• Education, healthcare and non-profits
• Hospitality, real estate and retail
• Manufacturing, renewable energy and sustainability
• Professional services, sports and entertainment

Outsourced and international marketing are also listed as specialties. Those could appeal to businesses that lack an internal marketing team and would like a single outside partner for both CRM and promotion.

Approach and Reputation

Kraus refers to a signature process named The Sharkbite Method. Visitors to the homepage are encouraged to start a project or arrange a meeting to talk through their aims. Three client testimonials appear on the site:

• A high school praised the team's enthusiasm and professionalism on a custom logo
• A management company credits the agency with building and maintaining its web and social presence
• A services business says the agency raised its visibility online and in its industry

Beyond client work, the company has pages for awards, careers and internships, and a news section whose recent articles cover holiday campaign timing, seasonal sales strategy and package design trends. It also offers speakers for talks on AI, digital marketing and accessibility, operates a support channel for website maintenance requests, and runs a Kraus AI resource.