CRM Consultants & Implementation Partners in Layton, UT

PrenticeWorx is a Utah-based Microsoft Dynamics partner that helps organizations plan, implement and extend customer relationship management (CRM) and enterprise resource planning (ERP) systems. The firm describes itself as based in Salt Lake City, and its listed office is in Layton. It positions itself as a smaller, more approachable alternative for companies that want close, ongoing attention from the partner guiding their Dynamics work.

Background and leadership

The company was founded by Ken Auton and Nick Auton, who bring decades of experience using technology to help businesses innovate. They started the firm to give clients a more personal and accountable relationship, so that projects end with results matching what was promised at the outset. Lauritz Christensen joins the two co-founders on the executive team, which the firm presents as a mix of business and technical leadership.

Solutions and services

PrenticeWorx works with Microsoft Dynamics CRM and related Microsoft tools across a broad range of business functions. Its solution areas include:

• Sales
• Marketing
• Customer service
• Financials and accounting
• Portals
• Business intelligence
• System integration
• Flourish HR
• Custom development, including line-of-business applications and enhancements

Beyond standard functionality, the firm puts noticeable emphasis on custom work. Its CRM specialists build enhancements, purpose-built business applications and connections to other systems for organizations whose needs go beyond what an out-of-the-box setup covers. PrenticeWorx also says it serves specialized industries that want tailored results without long delays or runaway budgets.

How they work with clients

Rather than handing a client to one consultant, PrenticeWorx staffs each engagement with a small, dedicated group. Depending on the project, that group may include certified CRM specialists, trainers, developers and consultants, plus account and project managers. The firm says this focused model shortens timelines and keeps costs reasonable.

Its approach rests on four stated principles: integrity, prompt and transparent communication, skilled staff and fair pricing. On cost, it aims to scope each project carefully so the bid reflects realistic time and effort, and then to hold to that estimate.

Its broader goal is to help clients get a solid return from their Microsoft investment while making sure end users feel comfortable with the system.

Clients and track record

Testimonials on the website come from several organizations. Dell Nichols Commercial Real Estate credits the firm with moving much of its commercial real estate process into Dynamics CRM and making the business more efficient. A representative of CR England praises the team's professionalism and its willingness to collaborate on designing and building software applications.

A senior software architect at Nelson Laboratories says PrenticeWorx helped retire a roughly 30-year-old legacy platform and replace it with a heavily integrated Dynamics CRM environment, and notes the team's responsiveness.

For buyers comparing implementation partners, PrenticeWorx may suit organizations that want a hands-on Microsoft Dynamics firm able to handle both packaged CRM and ERP functionality and deeper custom development, legacy system replacement and integration work, delivered by a small team rather than a large consultancy.