CRM Consultants & Implementation Partners in Rapid City, SD

SoDak Marketing is a digital agency based in downtown Rapid City. It works mostly with small and mid-sized companies in the Black Hills and the wider tri-state area of western South Dakota, northeast Wyoming and the Nebraska panhandle. The firm is best known for search, advertising and website work, but it also has a sales optimization practice that includes CRM services. That practice helps clients capture, track and convert the leads their marketing brings in.

CRM services

The agency presents its CRM work as a way for owners to see where each inquiry came from and to keep customer conversations in one place instead of spread across inboxes and spreadsheets. According to its site, CRM projects can cover:

• Setting up and configuring a CRM
• Custom-built CRM systems shaped around how a client operates
• Linking the CRM to the company website so web leads are recorded automatically
• Connecting the CRM with other business systems
• Automated follow-ups and workflow automation for sales teams
• Ongoing tuning of an existing CRM

SoDak also runs paid search, social, email and conversion rate optimization campaigns, so one team can manage both the lead sources and the system that records those leads. Its sales optimization group also offers live chat, reputation management, online presence analysis and affiliate management. The site does not name a CRM platform the firm resells or specializes in, so buyers should ask which tools it builds on or supports.

How the firm works

SoDak describes its approach as hands-on and driven by data. It tailors plans to each business and keeps advising clients after launch rather than handing off a finished project. New relationships usually begin with a free consultation, and the agency also offers a free SEO audit tool.

Its clients include roofing and construction firms, healthcare providers, retailers, nonprofits, tourism operators and professional services companies. Published case studies include a website rebuild for H-S Precision, which the agency credits with a 173 percent rise in online sales.

Others are a site and pay-per-click launch for YourDownPaymentGuide.com, and an award-winning brand refresh and new website for Sentinel Federal Credit Union.

Background

Brian, the owner, and Jaurex, who leads marketing operations, started the company in January 2020, shortly before the pandemic. Their first office was in the former Rushmore Mall, now called Uptown Rapid. The staff had grown to five by 2022, and in July 2023 the agency moved to a larger, purpose-designed office downtown.

In June 2024 it opened SoDak Tech, a second Rapid City location for hosting, software development and IT support. This keeps technical and back-end work in-house, which matters for clients who want custom CRM builds or integrations. The about page lists 16 team members, 89 clients served and a dozen years of marketing experience.

For buyers comparing implementation partners, SoDak's main difference is that it combines CRM setup with the marketing channels that feed it. It also has its own development arm and a local office where clients can meet the team in person. Organizations that need a certified partner for a specific enterprise CRM platform should confirm credentials directly, because the site lists none.