CRM Consultants & Implementation Partners in Marietta, GA

SquareBlue Consulting is a Salesforce consultancy in Marietta, Georgia, on the northwest side of metro Atlanta. Its work centers on the Salesforce platform. The firm helps organizations choose, deploy, tailor and maintain the CRM, and it has also advised clients on how CRM technology ties into marketing, business development and lead generation. Buyers looking for a smaller Georgia partner with a long Salesforce track record will find it worth considering.

Services and Salesforce expertise

The firm describes itself as a Salesforce Cloud Alliance Partner. Its certified consultants and developers implement products across the Salesforce ecosystem. Clients can hire SquareBlue for a single defined project or keep it on an ongoing arrangement for continued support. The firm's main areas of work are:

• Early evaluation of whether Salesforce suits a company, plus help picking the right edition
• Implementation and configuration, including the design of fields, objects and workflows
• Custom code for functionality and page designs that Salesforce does not provide out of the box
• Integrations that link back-office systems to a Salesforce org
• Ongoing administration of existing Salesforce environments

Its product experience covers Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud, Pardot and the Lightning Platform. Because the team knows both the sales and marketing clouds, it can take on projects that join CRM data with marketing automation. In earlier years, the firm also added a marketing automation provider, Predictive Response, to its group of Salesforce partner vendors.

Clients and industries

SquareBlue has served companies of many sizes, including firms with global operations. Its industry experience includes banking, wealth management, professional services and healthcare. Directory listings have also described it as a good fit for small businesses and nonprofits, so it may appeal to mission-driven organizations that need Salesforce help scaled to their size. Job postings show a team setup in which business analysts work next to solution and technical architects, often across several client projects at once.

Background and recent changes

Susan Connor, who holds a PhD and served as President and Chief CRM Strategist, started the company at her kitchen table about thirteen years ago. It grew into a small team of Salesforce specialists based at its Marietta office. In 2014, CIOReview magazine included SquareBlue in its list of the 20 Most Promising Salesforce Solution Providers.

On April 1, 2026, Providity, a Salesforce consulting firm based in Carmel, Indiana, acquired SquareBlue. SquareBlue's staff and client accounts moved over to Providity. Providity's own offering covers Salesforce administration, technical architecture, business advisory and managed services.

While the website is being rebuilt to reflect the merger, the firm still lists its Marietta office and invites clients to contact it directly. Buyers should know that new engagements will probably run under the Providity name, which may give them a larger bench of resources along with the local Georgia team they already know.