Business Intelligence Companies & Consultants in Lehi, UT

Overview

Align BI is an analytics consultancy. It helps organizations turn scattered company data into information that people across the business can use. Its work ties reporting, data infrastructure and modeling to the goals and strategy that leadership sets, so the technology is not treated as an end in itself.

The firm works with companies that already own BI tools but are not getting enough value from them. It also works with organizations that are setting up a reporting environment for the first time.

Core services

The firm has three main lines of work, backed by a broader set of data services:

• Business intelligence consulting: designing a data strategy and then building what it calls for, such as data warehouses, reporting dashboards and predictive models
• Fractional chief data officer: part-time executive data leadership for organizations that cannot justify a full-time hire
• B2B media mix modeling: statistical modeling that recommends how to split marketing spend across channels
• Revenue planning tools, including a go-to-market resource calculator
• Advice on earning revenue from existing data assets

Marketing analytics focus

Align BI gives marketing measurement the most prominence of all its work. The team says it has long experience using BI platforms for marketing analytics, which lets clients create as many custom reports as they want. Its current flagship is a media mix model built for B2B companies.

Rather than relying on rules-based attribution, the model uses data science to suggest how to divide budget across every marketing channel at several spending levels. This lets marketing leaders run quick what-if comparisons during planning. The firm says this shortens the budgeting cycle and gives executives more confidence in what marketing adds to results.

Its articles compare attribution with marketing mix modeling, discuss whether MMM suits B2B organizations, and review alternatives to attribution tools such as Adobe Marketo Measure. Buyers can also see pricing information, try an interactive demo and download a guide to B2B budget allocation.

Fractional data leadership

Align BI offers fractional CDO engagements to small and mid-sized businesses. Its view is that smaller companies still have real data needs, even when they cannot afford a dedicated executive role. In these engagements, a senior Align BI leader provides the strategic oversight a chief data officer would bring, for far less than the cost of a permanent hire.

Industries and approach

Align BI says it has built and improved data warehouses, dashboards and predictive models for clients in banking, supply chain and energy, and in both B2B and B2C markets. A typical engagement starts by assessing where the client's data environment stands now and where it needs to go.

The team can then handle both the strategic roadmap and the hands-on build. The company points out that a warehouse alone does not amount to a data strategy. It applies established BI practices across warehousing, visualization and predictive analytics.

The website also has pages for a partner network, success stories, the team and a Greater Good program. It publishes a regularly updated library of articles on B2B marketing measurement. For buyers, what sets the firm apart is that it pairs general BI consulting with a specialized media mix modeling product for B2B marketers.

Mozenda, Inc. is a web data company headquartered in Lehi, Utah. It turns information published on public websites into structured datasets that organizations can analyze and act on. Its clients include sales, marketing, finance, operations, strategy and research teams that rely on external data but do not want to write scripts or hire developers to collect it. For buyers comparing business intelligence vendors, Mozenda's focus is the collection and preparation stage of the analytics pipeline rather than dashboarding alone.

Software and managed services

Clients can work with Mozenda in two ways. The first is a self-service SaaS platform. Users capture text, images, files and PDF content from web pages through a visual, click-driven interface. Captured results can be organized for publishing and exported as CSV, TSV, XML, XLSX or JSON files, or retrieved through the company's API.

A 14-day free trial lets prospective customers evaluate the software. The second option is a fully outsourced model. Mozenda's own staff design, run and maintain the extraction agents and deliver finished data, so there is no implementation phase and no software for the client to learn.

The outsourced offering is positioned as data-as-a-service and covers several stages of the data lifecycle:

• Data harvesting: gathering and aggregating the specific fields a client requests from chosen websites
• Data wrangling: cleaning and preparing raw data so analysts can move straight to problem solving
• Data integration through partner tools
• Preparation of data to support analysis, visualization and decisions
• Projects that are one-time or recurring, at low or high volume

How engagements work

In a managed project, the client names the target sites and the data needed. Mozenda takes care of agent maintenance, monitoring of changes on source websites, infrastructure and staffing. Each customer has a Mozenda account manager who is responsible for delivering data on schedule. Project specifications and contract terms can be adjusted to the client's needs.

For very large efforts, the company offers lower-cost offshore delivery resources. Because the extraction expertise sits with Mozenda, the client is not exposed to the risk of an internal specialist leaving or changing roles.

Industries and clients

The company's published case studies cover manufacturing (AMSOIL), digital marketing (the agency Aimclear) and e-commerce (XT Outfitters). These examples show the service being used for online and offline growth, faster access to marketing data, and retail intelligence. Mozenda reports thousands of customers and billions of pages processed over its history.

Background

Mozenda's site traces its data extraction work back to 2007 and 2008. In July 2020 the company joined Dexi.io. As part of the Dexi group, it is helping develop a broader business intelligence platform for enterprise customers, built by a multinational team and driven by web data.

Alongside its Utah headquarters, Mozenda lists a European headquarters at One Canada Square in London's Canary Wharf. It offers support on weekdays and Saturday mornings, and sales teams are available during weekday business hours. The company describes a culture built on treating others well, offering opportunities to interns, valuing individuality and supporting family life.