Business Intelligence Companies & Consultants in Polk City, IA

Capitol Data Analytics (CDA) is a business intelligence firm based in the Des Moines area. It builds reporting and analytics for home improvement companies. Brothers Alex Severn and August Severn founded the company, and third-party listings say it has been working since 2019.

Its main clients are residential remodeling and home services businesses with annual revenue of $10 million or more. These companies usually have a call center that books appointments and a sales team that goes out to run them.

What the firm does

CDA's goal is to give owners one view of every lead and every installation, from the first inquiry until the job is done. It builds that view on top of the CRM and other tools the client already uses, so the client doesn't have to switch platforms.

The work ties marketing, sales, the call center and production to a single set of figures. That way, department heads stop arguing over whose report is right and can focus on a shared revenue target.

• Scratch Pad: a free planning tool that starts from a revenue goal and works backward to show the leads, appointments, assessments and closed sales needed, with a month-by-month plan
• Command Center: daily pages for marketing, sales and the call center that track progress against the plan, including rep scorecards and speed-to-lead views
• Production Command Center: a board showing the status of every sold job, so stalled installs get noticed before customers call to ask about them
• Back Office: analyst support for companies whose reports depend on one employee, so the knowledge doesn't leave when that person does
• Profit Leak Audit: a free review that estimates how much revenue is being lost

Results and approach

CDA's main case study is All States Home Improvement. There, CDA built a live view of incoming leads that ranked them by how long each had been waiting. In the seven weeks after launch, the median time to first contact fell from 6.6 minutes to 2.5. The share of leads waiting more than half an hour roughly halved.

The firm notes that it had no control group for this comparison. It also reports that the share of leads never called went up in the same period, which is a candid detail that buyers may find useful when judging its claims.

The team says it works alongside clients' staff: on the call center floor, with sales managers, and at the production board. It talks in the operational terms owners already use, such as set rates, issued appointments and close rates, rather than technical data jargon. CDA says it will tell clients when a costly custom build isn't needed. It also says every figure can be traced back to the client's own systems.

What sets it apart

CDA focuses on a single industry, which sets it apart from generalist BI consultancies. Beyond the free tools, its engagements are sold at fixed prices, and clients keep full ownership of what is built for them. The firm also publishes articles on topics such as how callback speed affects close rates and why marketing and sales reports often don't match.