Business Intelligence Companies & Consultants in Des Moines, IA

Visionary, which also operates as Visionary Services, is a technology firm in Des Moines. It combines custom web and application development with business intelligence and data science work. The company has operated since 1992, before the web saw broad public adoption. It serves organizations of many sizes, both in Iowa and farther away. For buyers comparing BI providers, Visionary stands out as a shop that can pair analytics with the software and web platforms where people actually use their data.

Business Intelligence and Data Science

The firm treats BI as more than producing charts. Its stated goal is to give employees across a client organization practical access to the information they rely on, presented in forms that are simple to interpret. A dedicated BI group shapes each engagement around the client's particular data situation rather than applying a fixed package. Work referenced on the site includes:

• Business intelligence strategy and implementation
• Data science and analytics
• Custom dashboard development
• Cleanup and improvement of reporting processes
• Planning for data management projects

How They Approach Projects

Visionary describes a method that begins by establishing what a client actually needs to know, and for what reason. Its team attends Iowa State University's annual analytics symposium, an event put on by the Ivy College of Business. After the 2026 event, the company added several principles to its internal playbook:

• Redesign the workflow before introducing a new tool.
• Set desired outcomes and metrics before building anything.
• Treat AI output critically and keep human accountability for the results.
• Repair underlying processes first, since AI tends to magnify existing problems.

The firm notes that data and reporting make up a growing share of what it delivers to clients.

Broader Capabilities

Beyond analytics, Visionary builds bespoke websites, web applications and digital platforms. It avoids prefabricated templates and favors tailored builds with responsive layouts for phones, tablets and desktops. Its user experience practice draws on research with users, content strategy, prototypes and testing.

The company also produces custom WordPress sites, offers SEO consulting and digital marketing, and maintains a content management product called Site OnCall CMS. This range may suit buyers who want dashboards and data tools embedded in customer-facing or internal web applications.

Team and Background

The staff includes designers, developers, engineers and project managers, and many have a decade or more of tenure with the company. Bryan Gruhlke serves as president, with Kelli Huerter and Kelsy Sinnwell as vice presidents. Garritt Grandberg first arrived as an intern in 1996 and now acts as executive advisor for technology and engineering.

On the data side, Krista Scheidecker works as a business intelligence analyst and Nick Murphy as a data analyst. They are supported by software engineers, front end engineers, a systems administrator and several project leads. The company invests in professional development and sends staff to industry and leadership events, including the Women Lead Change conference in Des Moines.

Visionary works from an office in downtown Des Moines.