Now in its ninth year, accessplanit's 2025 State of the Training Industry Benchmark Report combines survey responses from training providers and learners to show how the market is changing. It tracks course types and delivery methods year on year, online booking adoption since 2018, top administrative pains, software and AI use, and the marketing methods providers rate most effective. The learner data reveals where provider offerings and learner preferences diverge, from podcasts and on-demand webinars to 1-1 coaching and intensive full-day courses. It also covers success metrics, the biggest challenges and opportunities for 2025, and how providers score the industry outlook. Read it to benchmark your training business against peers and spot gaps, such as 43% of learners finding courses through search engines while only 5% of providers rate SEO most effective.
Training industry benchmarks for 2025
2025 State of the Training Industry Benchmark Report
Content provided by accessplanit
Learners want podcasts, on-demand webinars and 1-1 coaching more than providers currently offer them, and 43% find courses through search engines while few providers prioritise SEO. accessplanit's ninth annual benchmark report puts provider and learner survey data side by side. Download it to see where your training business stands and where demand is heading.
- Provider and learner data
- Ninth annual edition
- AI adoption insights
What you'll get
Get a data-backed view of how training providers deliver, market and manage their courses, set against what learners say they want from training in 2025.
Course and delivery trends
Year-on-year shifts in course types and delivery methods, including the drop in blended learning offerings.
Marketing and SEO gap
Which marketing methods providers rate most effective, how learners find courses and social media use since 2019.
AI and software adoption
How many providers use AI and training management software, and the main purposes AI serves today.
Learner preference gaps
Where learner demand for podcasts, on-demand webinars and 1-1 coaching outpaces what providers currently deliver.