Business Intelligence Companies & Consultants in Middleton, WI

Customer Analytics is a data and analytics firm with its US office in Middleton, Wisconsin, and a delivery center in Chennai, India. It works with mid-sized and large organizations that want to turn data spread across many systems into reporting, predictive models, and software that decision makers can act on.

Its work combines business intelligence with data engineering, AI and machine learning, custom software, and quality assurance. This lets buyers use one partner for everything from building the data foundation to the final dashboards.

Business Intelligence and Reporting

The firm's BI practice starts by learning how a client's business and systems work. From there, it works out the key questions leadership needs answered and builds reports around them. Its work is centered on Microsoft Power BI, including interactive reports built with DAX, drill-through, bookmarks, and tooltips. It also focuses on query performance and on letting teams explore data on their own. Its core BI services include:

• Dashboard design and KPI discovery built on optimized data models
• Embedded Power BI that puts analytics inside existing business applications
• End-to-end BI implementation covering ingestion, modeling, ETL, deployment and governance
• Report security using dynamic row-level security, role-based permissions and workspace governance
• Data enrichment that draws on census data, consumer expenditure surveys, credit reports and competitor store locations

One distinctive feature is what the company calls AI-augmented BI. On top of a standard dashboard layer, an AI service summarizes what the metrics and visuals show and offers a natural language chat for follow-up questions. The goal is for executives to get findings they can act on without asking an analyst to interpret the charts. The company also builds its own datasets, such as market potential and demographic profiles, and combines them with clients' internal data.

Products and Accelerators

The company sells a set of products under the 360 brand. Retail AI Insights 360 provides customer, market, store and predictive intelligence for retailers. PBILens 360 compares Power BI reports, and BI Xpert 360 shows where an organization's data lives and how it is used.

DataWorks 360 combines data experts with a configurable processing engine to bring siloed data into one central hub. AI Assist 360 and Smart IoT Data Track 360 cover agentic AI and the automated collection of industrial data.

Data Foundation and Platforms

The firm says it has worked with data for more than three decades. Its engineering team includes data architects, data scientists, data hygiene specialists, and administrators. They handle data warehousing, master data management, performance tuning, disaster recovery, and database administration. Its technology stack includes Microsoft Fabric, Azure Data Factory, Azure Synapse, Databricks, Snowflake, Microsoft Purview and SQL Server tools.

It also supports platforms such as Microsoft Dynamics 365, Salesforce, Shopify and Azure OpenAI. Microsoft has published a story about CADRA, a data routing and aggregation solution the firm built on Azure.

Industries Served

Its client work covers retail and consumer goods, manufacturing, supply chain, education, healthcare, clinical research, B2B, government, and agriculture. Examples include faculty performance dashboards, real-time plant monitoring, mattress recycling coverage reporting, store diagnostics, and patient retention modeling. This range may appeal to buyers who want BI combined with forecasting, customer segmentation, or custom applications from the same team.