Business Intelligence Companies & Consultants in La Crosse, WI

Authenticom is a data company based in La Crosse, Wisconsin, that works only in automotive retail. Its approach is called Data Experience Management, or DXM. DXM links the many software systems used by car dealers, manufacturers and outside vendors so that information moves between them reliably and can then be analyzed. Buyers comparing business intelligence providers will find that Authenticom specializes in one industry rather than offering general analytics consulting.

Who they serve

Authenticom has three main groups of clients: dealerships, original equipment manufacturers (OEMs) and dealer service providers, which are the vendors that build software and services for dealers. Its inquiry process sorts contacts by these business types, because the platform is built around how these groups work together.

The company says its network reaches more than 12,000 dealer sites and supports over 15,000 automotive integrations. It also says it works with more than 320 dealer management system platforms and handles over 50 million API transactions each month.

How the DXM approach works

Authenticom groups its solutions into five stages, starting with basic system connections and ending with forecasting:

• Connect: links separate platforms so they work together
• Drive: gives users the data they need through one connection instead of many separate integrations
• Transform: cleans and standardizes records so teams can act on them
• Measure: shows activity, performance and results across partners
• Predict: uses connected data to spot new risks and opportunities early

The goal is to give automotive businesses one combined view that supports governance, oversight and decision-making. That way, analysis starts from data that has already been gathered and checked.

Products

Each product fits one or more of those stages. DealerVault lets dealers share their data with vendors, customers and manufacturers in a secure, controlled way. NadaVault gives access to dealership information from DMS, inventory management and other sources through one access point. Record Recharge improves data quality by correcting and completing customer and vehicle records.

RefleCX offers customer experience insight designed for auto retail. The Motive family has three products. MIX (Motive Integrator eXchange) handles real-time exchange between applications and partners. Motive Certify is used to build, test and check integrations. Motive Activate manages authorization and the workflows that turn integrations on or off. ACOM Intelligence is the analytics product.

It turns connected business data into insights, priorities and recommendations.

Background and team

Authenticom's office is in downtown La Crosse, and Global CEO Jason Tryfon leads the company. Its published leadership team includes a chief technology officer, a chief product officer and vice presidents for finance, human resources, marketing, customer success, and go-to-market sales and strategic alliances. It also includes a general counsel and senior directors for client services and operations.

The company runs a customer referral program, an affiliate partner program and a vendor directory. Its website shows logos of companies that use its services, including Affinitiv, Epicor and SiriusXM. For organizations in the automotive industry, Authenticom offers data connection, cleanup and analytics on one platform built for dealers, manufacturers and their technology partners.