Business Intelligence Companies & Consultants in Henrico, VA

UDig is a digital product company based in the Richmond, Virginia area. It works with large enterprises, including Fortune 500 retailers and distributors and a major national homebuilder. The firm designs and builds two kinds of software: experiences that customers interact with and tools that employees rely on day to day.

It treats measurable business results as the main test of whether a project worked. For buyers looking at Business Intelligence partners, UDig names a familiar problem: organizations that collect plenty of data but whose leaders won't act on the figures and fall back on instinct.

Approach and Methodology

UDig calls its method Digital Differentiation and runs it in three stages. First, it works out what sets a client apart in the market so technology can support that competitive position. Next, it designs software that people enjoy using, because tools that get used repeatedly are the ones that pay off. Finally, it ties that adoption to results the client can measure. The firm says many technology investments fail because of a few recurring problems:

• Enterprise platforms that never deliver the expected return and are not prepared for AI
• Departmental workarounds that sit outside IT and integrate with nothing
• Customer-facing technology that falls behind what users expect
• Reporting and data that decision-makers do not trust

Client Work and Results

UDig's published case results include a 2.5x increase in qualified buyer leads for a national homebuilder, 40 percent higher employee adoption for a Fortune 500 retailer and a threefold gain in associate productivity for a Fortune 500 distributor. One recent project is Sales Cockpit, built with Ferguson.

It brings several of Ferguson's counter sales systems into one screen, so branch associates can search, quote and close orders for contractors without moving between applications. The team worked directly with associates in branches to encourage adoption and used AI-native delivery methods to shorten development cycles.

Background and Team

Andy Frank founded UDig in 2001 and still leads it as CEO. A founder buyout followed in 2009, and the company moved to a consulting model in 2015. It opened a Nashville office in 2020, narrowed its focus in 2024, and expanded into Atlanta in 2025 and Detroit in 2026.

The leadership team includes Chief Financial Officer Susan Frank, Chief Technology Officer Josh Bartels and Chief Delivery Officer Ben Nichols, along with executive vice presidents and directors who oversee engineering, solution strategy and talent. Besides its Henrico headquarters, the firm has an office in Brentwood, Tennessee.

UDig's recognitions include Best Places to Work honors from Virginia Business and the Nashville Business Journal, an Inc. 5000 listing, a Digital Transformation of the Year award from rvatech/, and Service Partner of the Year from Tractor Supply Co. The company's stated values include transparency, simple execution of ambitious ideas and accountability for business outcomes.

Clients quoted on its site mention its openness and partnership. Buyers who want data and decision-support work to be judged on adoption and measurable impact, rather than on reports alone, may find this approach a good match.