Business Intelligence Companies & Consultants in Franklin, TN

Data Intelligence Group, LLC, which goes by DIG, is a data consulting company based in Franklin, Tennessee. The firm works with organizations that collect large volumes of customer, marketing, transaction and operational information but have trouble converting those records into decisions. Rather than selling a particular software platform, DIG positions itself as an advisory partner that ties every analytics effort back to a defined commercial objective, such as lifting revenue, sharpening campaign results or cutting waste in operations.

Services and capabilities

DIG groups its offerings into four practice areas, each framed around the result a client wants rather than a technical deliverable:

• Data strategy and consulting: aligning analytics projects with company priorities, ranking where to invest, and building a long-range roadmap.
• Data readiness and integration: cleansing, standardizing and enriching records, connecting separate systems, and handling conversions and migrations so teams work from one dependable view.
• Analytics and insights: behavioral and customer analysis, marketing performance measurement, segmentation, predictive modeling, and support for planning and forecasting.
• Activation and monetization: putting findings to work through audience and campaign activation, targeting and personalization, optimization plans, and ROI tracking.

When it adds value, the team also supplements a client's internal records with relevant third-party data to add context.

How DIG works with clients

Engagements follow a five-step method. The team first clarifies the business problem along with the goals and metrics that will define success. It then reviews what data exists, where it is stored and how it is currently used, helping the client gain access where needed.

Analysis and modeling come next, followed by recommendations linked to specific actions instead of reports produced for their own sake. The final stage involves helping clients apply the findings and refining the approach over time.

The firm describes itself as consultants before technologists and adjusts its approach to each organization's present maturity, whether a client is still laying groundwork or looking to scale decision-making.

Typical clients include customer and marketing analytics departments, banks and other firms in regulated sectors, B2B and B2C companies that rely heavily on data, and providers of aftermarket warranties and service plans.

Background and credentials

The company was founded by Karen Richards, CEO, and Robby Cucullu, COO. Richards has 36 years in direct marketing, with past roles directing client services, operations and quality, and project implementation. She has worked with Bank of America, HSBC, Pinnacle Financial Partners and JPMorgan Chase, and now leads strategy, business development, quality control and client relationships.

Cucullu brings more than 28 years in direct marketing and list services for consumer and business markets, with expertise in merge/purge processing, integrating data sources, automation and quality assurance. His past clients include Asurion, BB&T, Dish Network, Genworth Financial and U.S. Bank, and he oversees operations, data security and technical systems.

DIG lists itself as a Microsoft Certified Partner and cites the AICPA's SOC framework for service organizations among its credentials, which may matter to buyers in regulated industries.

For buyers comparing BI providers, DIG's distinguishing traits are its outcome-first orientation, its roots in data hygiene and list processing, and its emphasis on carrying analysis through to activation and measurable return. Its stated principles favor clarity over complexity and judge success by results instead of effort.

newData is a data science and analytics consultancy based in Franklin, Tennessee, in the Nashville metro area. It works mainly with organizations that have little or no in-house data science capability and want to use their data to grow revenue, reduce costs and manage risk without first building a full analytics department.

Companies that already run advanced analytics programs are also within its scope, so clients range from firms taking their first steps with data to teams that need extra specialist capacity.

Background

The firm traces its roots to Advanced Analytics Solutions (Adanaso LLC), which founder Taymour Matin started in 2017 in the greater New York City area. In mid-2018 the business moved to Nashville, took on the newData name and narrowed its focus to a small set of core offerings. Matin remains CEO.

His earlier career includes roles at Hive Wealth, Funnel Metrics, Starcom and Wunderman, a mix of marketing, media and analytics work that matches the firm's combination of marketing optimization and modeling. The company runs from an office on Mallory Lane in Franklin.

It has also published thought-leadership material, including a paper by Matin arguing that machine learning has overtaken traditional statistical methods for prediction.

Business Intelligence and analytics services

For buyers comparing Business Intelligence providers, newData covers both the analytical side and the staffing side of a data program:

• Predictive analytics and predictive modeling built on machine learning, with predictions delivered at geographic, population and individual levels
• Data visualization and custom dashboard development
• Synthetic data generation
• Data science staff augmentation and analytics recruiting, including nearshore talent
• Search engine optimization and Google Ads management

How they work with clients

The firm presents itself as an outsourced data science partner for companies without their own analysts. Its services include consulting projects, marketing optimization and staffing support, so clients can draw on model building, dashboards or placed analysts. Third-party listings describe newData as running an AI-based business intelligence platform aimed at enterprise-level work, and the company names that platform as its main point of difference.

What sets them apart

A few traits distinguish newData from reporting-focused consultancies. Its emphasis on machine learning rather than classic statistics steers clients toward forecasting, not only looking back at past results. Because it offers analytics alongside search optimization and paid search, marketing-driven companies can work with one provider on both their models and their online traffic.

Its synthetic data service and its recruiting arm add options beyond typical dashboard work, including a way for clients to build their own analytics teams over time. As a small, founder-led firm, it gives clients in Middle Tennessee and elsewhere direct access to its founder and senior staff.