Business Intelligence Companies & Consultants in Princeton Junction, NJ

Business Intelligence Technology Solutions, LLC, which also goes by BITS LLC, is an IT consulting and product development firm in the Princeton area of New Jersey. Its office is in a business park in West Windsor. The firm mainly works with small and mid-sized organizations that want technology built around how they actually operate rather than packaged tools.

Its main focus areas are business intelligence, big data, analytics and data warehousing. It also offers broader IT advisory work, training and staffing.

Business Intelligence and Data Services

The firm's BI work centers on automated reporting. This covers dashboards, business metrics, KPIs and alerting, with the aim of getting decision-ready information to managers at a reasonable cost. For data warehousing, BITS starts by reviewing the client's business requirements and then designs the data model and integration layer so the warehouse can support reporting and analytics well.

For big data, the company describes a hybrid model that mixes traditional enterprise warehousing with newer big data platforms. Projects typically start with a proof of value and move through to full production.

• BI reporting, dashboards, KPIs and alerts
• Enterprise data warehouse design and data integration
• Big data architecture covering structured and unstructured data, data governance, in-memory computing and enterprise data hubs
• Predictive and prescriptive advanced analytics
• Fraud analytics and ecommerce analytics

On big data architecture projects, BITS works with the client's own enterprise architecture team. Together they map use cases to functionality, review existing systems and decide which ones to keep, and compare total cost of ownership across options before choosing a direction. The company also builds real-time dashboards to help track operational performance.

Analytics Specialties

The firm describes two specific analytics areas. In card fraud analytics, it helps fraud teams use raw data in a Hadoop data lake to:

• Build and refine fraud models
• Compare authorizations with settlements to forecast losses and estimate recoveries
• Find merchants with high fraud rates
• Measure fraud rates by attributes such as merchant category code and entry mode
• Spot possibly compromised cards early
• Handle travel-related card activity

For online retailers, BITS sets up Google Analytics and AdWords conversion tracking and builds integrated BI dashboards. These cover traffic, landing pages, social media performance and paid search return.

Platforms, Industries and Broader IT Support

The consultants work with many BI and data integration platforms, including MicroStrategy, Business Objects, Cognos, Tableau, Ab Initio, Informatica, DataStage and Talend. Industries served include:

• Banking and financial services
• Capital markets
• Insurance
• Healthcare
• Manufacturing
• Retail and logistics
• Telecom

Beyond analytics, the firm offers:

• Technology assessments that check infrastructure for weaknesses and set priorities to fit staff and budget
• Strategy and planning, including telecommunications projects
• Thorough testing of systems before go-live
• Help with IT budgets
• Business process re-engineering and change management

On the product side, its development team has focused on private equity firms. It offers a flexible approach to Form PF regulatory reporting that is meant to adapt as the rules change. BITS also runs hands-on training led by working practitioners. In addition, it supplies IT staffing, including big data specialists available nationwide, for clients that need to build dedicated data teams.