Business Intelligence Companies & Consultants in Portsmouth, NH

Overview

Lodging Econometrics, often referred to as LE, is a Portsmouth, New Hampshire company that supplies data and analysis focused only on the hotel sector. Rather than offering general-purpose BI tooling, the firm builds subscription database programs that track hotel projects under development and existing supply around the world.

It pairs that data with the names of the people who make decisions on those projects. Its corporate office is on Market Street in downtown Portsmouth, and the company reports more than 25 years of operation.

Who LE Serves

The firm organizes its programs around three main customer groups, each with a distinct use for the data:

• Hotel franchise companies use the information to spot properties suitable for new branding or conversion and to monitor competitors as part of growth planning.
• Vendors selling to the lodging sector rely on it to find new construction and replacement projects, aiming to widen distribution and grow market share.
• Owners and management companies apply it to asset and revenue analysis, to gauge how upcoming supply may affect their properties, and to steer their development teams.

Beyond these core groups, LE also counts Wall Street analysts and industry consultants among its users. These clients draw on its development and transaction data when evaluating hotel companies and markets.

Programs and Reports

The centerpiece of the business is its set of online business development programs. Subscribers receive leads on emerging projects, contact details for decision-makers, insight into current hotel inventory, and a forecast looking three years ahead. Features include data integration so clients can feed LE data into their own systems, map views built on Google mapping, and a mobile app for both iOS and Android devices. Prospective clients can request a demonstration before committing.

For buyers who need a one-time snapshot instead of an ongoing subscription, LE sells individual trend reports. Construction Pipeline Trend Reports cover regions and countries worldwide, from the United States and the UK to Brazil, China, the Middle East and Asia Pacific.

Market Trend Reports focus on single cities such as New York, London, Jakarta, Atlanta, Shanghai, Houston or Hong Kong. A Transaction Trend Report, limited to the U.S., summarizes yearly and quarterly sale prices and deal volume by leading markets, brands and chain scales.

The company also publishes headline pipeline and opening forecast figures for the U.S., Canada, EMEA, Asia Pacific, Latin America and the world as a whole.

Background and Leadership

LE was founded by Patrick H. "Pat" Ford (1942-2021), who also founded New England Hotel Realty. He spent more than five decades in hospitality, starting at the Dunfey Hotel Company, forerunner of the Omni Hotel Group, where he oversaw the operation of 26 properties.

He held ISHC, CCIM and Certified Hotel Broker credentials and is credited with introducing budgeting to hotel operations. He received a Lifetime Achievement Award from the Lodging Conference along with recognition from the American Hotel & Lodging Association.

The company remains family led. Timothy Ford, who has been with LE since it began, serves as President. Earlier, as Executive Vice President, he directed technology, client services and sales, extended the programs internationally and helped create the data integration offering.

JP Ford, ISHC, leads global business development and sales as a senior vice president, and he chairs the committee behind the America's Lodging Investment Summit hotel development awards. The team cites more than four decades of lodging experience. For buyers, this makes LE a specialist provider whose depth lies in one industry rather than in broad cross-sector analytics.