Business Intelligence Companies & Consultants in Saint Louis, MO

Daugherty Business Solutions is a St. Louis-based management and technology consulting firm that works with organizations in both the public and private sectors. It was founded in 1985 by Ron and Jan Daugherty, and its headquarters sit in the Creve Coeur area of St. Louis County.

For buyers comparing Business Intelligence providers, Daugherty is best understood as a broad consulting partner rather than a single-product vendor: analytics and reporting work is delivered as one part of a wider practice that also covers IT strategy, business operations and software engineering.

Approach

The firm presents its work as a combination of three ingredients: business insight, skilled people and technology. Rather than placing isolated consultants or selling stand-alone tools, it aims to tie technical projects to a broader vision for how a client's business should run. Engagements can therefore range from early advisory and alignment work, where business goals are clarified, through to hands-on build and ongoing support of the resulting systems.

Business Intelligence and data services

Partner listings and industry coverage describe Daugherty as specializing in data analytics, artificial intelligence and strategic IT consulting. Its published service areas relevant to Business Intelligence buyers include:

• Business intelligence and reporting solutions
• Data and analytics consulting, including modern data applications
• Data strategy and data governance advisory
• Customer 360 initiatives that unify customer information
• Artificial intelligence solutions
• Cloud computing and platform modernization
• Custom software development and engineering
• Managed services for systems after go-live
• Agile delivery and training, plus business alignment and advisory work

The company appears as a consulting partner on the Salesforce AppExchange and in the Five9 partner program, which indicates experience connecting CRM and contact-center platforms with the analytics and data layers that sit behind them. Its data strategy and governance practitioners have also represented the firm at industry data management conferences.

Background and scale

Over close to four decades, Daugherty has grown from a St. Louis start-up into an organization reported to have roughly 1,300 employees and annual revenue of about 312 million dollars as of 2023.

Historically it has run regional offices in several U.S. metro areas, including Minneapolis, the Atlanta area and the Chicago suburbs, and it has described its delivery footprint as spanning the United States, Europe and Latin America. Its client base has included several Fortune 500 companies.

The firm has also been recognized repeatedly as a top employer, including a national ranking in the USA Today Top Workplaces program and local workplace awards in St. Louis and Columbus.

In December 2024, the global IT and business consulting company CGI announced an agreement to merge operations with Daugherty, expanding CGI's presence in several U.S. metro markets. Buyers evaluating Daugherty today should therefore expect its data, analytics and Business Intelligence capabilities to be offered within the larger CGI organization, combining a St. Louis-rooted consulting team with the resources of a much larger international firm.

PenPath is a St. Louis, Missouri firm that blends marketing analytics with growth consulting for direct-to-consumer ecommerce brands. Its core proposition is that scaling an online store should rest on trustworthy numbers, so the company starts by connecting a client's Shopify storefront, Meta advertising, paid search and Google Analytics 4 accounts into one coherent view before recommending where to spend or what to change.

Approach and methodology

Engagements follow a proprietary framework the firm calls the Data-Led Growth System. The sequence begins with fixing reporting so that figures can be relied on, then layers in AI-assisted insights, a measurement plan paired with a growth forecast, and a diagnosis of the bottlenecks holding revenue back.

Only after that groundwork does PenPath move into paid media management and conversion rate optimization. The company advertises month-to-month arrangements rather than lengthy contracts and says clients typically see results within the first month. Each account is handled by a dedicated, specialized team the firm describes as a growth pod.

Business Intelligence services and technology

At the center of its offering is a proprietary intelligence layer that merges storefront, social advertising, search advertising and web analytics data, aiming to eliminate the duplicate conversion counting that occurs when each platform reports separately. Key capabilities include:

• A consolidated health dashboard covering every store and marketplace a brand operates
• Product profitability analysis by category, audience and season
• Creative attribution that ranks ad assets across channels
• Predictive forecasting with scenario-based planning for monthly targets
• Analytics and tracking implementation, plus centralized multi-brand reporting
• Paid media management and data-backed conversion testing

PenPath also runs a creative program built around two in-house frameworks, C-Driver for customer acquisition and V-Driver for customer value, which test variables such as personas, hooks, offers, use cases and products across the funnel.

Clients and industries

The firm presents its method as independent of any single vertical and lists work in home goods, toys, electronics, fashion, luxury, jewelry and supplements.

Published case studies include Hamilton Beach, where PenPath unified analytics for five brands spanning Google Ads, Meta and GA4 and reported a large improvement in return on ad spend; Rent One Home Furnishings, where repaired tracking and a revised paid media plan coincided with a sharp jump in online orders within two months; and Trading Card Market, where funnel testing raised the conversion rate over roughly a quarter.

Testimonials from 220 Electronics and Designer Drapery Hardware highlight follow-up checks on data flow and account rebuilds tailored to niche markets.

For buyers weighing Business Intelligence providers, PenPath suits ecommerce companies that want analytics tied directly to marketing execution rather than a standalone reporting tool. Its distinguishing traits are the insistence on accurate measurement before optimization, a structured analysis framework that clients say clarifies which metrics matter to different stakeholders, and a single team accountable for both the data and the growth work.