Business Intelligence Companies & Consultants in Southfield, MI

StorTrack is a Southfield, Michigan company that provides market data and analytics built specifically for the self-storage sector. Founded in 2014, it serves the people who own, run, finance and build storage properties, including independent operators, third-party managers, REITs, developers, brokers, lenders and investors.

Beyond conventional self-storage, its coverage extends to vehicle, boat and RV storage as well as RV parks and campgrounds. In July 2026 the business was acquired by Green Street, a real assets research firm, and it now operates as a Green Street company with its platform and team kept in place.

What the platform does

The core of StorTrack's offering is facility-level pricing and supply information. The company collects unit rates, inventory, development pipeline and demographic figures and turns them into dashboards, reports and data feeds. Coverage spans the United States and Canada, the United Kingdom and Europe, and Australia and New Zealand, with tracking of projects that are still under construction alongside open facilities.

Its software is organized around two main audiences: operators who need daily competitive pricing insight, and investors who need to size up a market before committing capital.

• Optimize: a daily competitor rate tracking and revenue management tool for operators, with automated competitor reports, custom alerts on market changes, rate volatility analysis and a configurable dashboard of unit types. Version 3.0 was released in 2026.
• Explorer: a market analysis tool for investors, developers and brokers, with an adjustable trade-area radius and scoring of markets and operators.
• Instant Market Reports and Historical Rate Data for due diligence on a particular area.
• API and Custom Reports for feeding rate data into a client's own systems or answering specific questions.
• StorTrack for Sitelink, which pushes market data into the Sitelink property management system, plus a newer offering called StorTrack MCP.

How clients work with StorTrack

Operators normally subscribe to Optimize, choose the boundaries of their own competitive market and pick which nearby stores and unit sizes to follow. That data then informs pricing decisions at a single site or across a portfolio. Third-party managers can also use Explorer output to show property owners rate trends, supply saturation and demographic context.

Investors can buy access to a single market in Explorer or choose a subscription tier, and operators can apply for a seven-day Optimize trial. Clients with larger needs can license the data through the API or commission bespoke reporting.

Background and positioning

StorTrack was founded by John Tilly, who served as its CEO, and it lists a second office in Coimbatore, India, alongside its Michigan headquarters. The company has broadened its reach through partnerships, including an alliance with Self Storage Advisory Australia, and it is linked to sister platforms such as List Self Storage.

For buyers comparing business intelligence vendors, StorTrack is a niche provider rather than a general analytics consultancy. Its value comes from deep, unit-level data on one property type, delivered as ready-made software rather than custom dashboard projects, and now supported by Green Street's wider real estate research.