Business Intelligence Companies & Consultants in Caldwell, ID

Predictive InSight is a Caldwell, Idaho company that applies data mining and predictive analytics to the office print sector. It does not market itself to every kind of business. Its clients are copier dealers and resellers that run managed print services (MPS), and it helps them use device and service data to make better decisions about operations, fleet management and customer care. The firm says it is the sole authorized direct distributor of EKM Insight anywhere in North America.

Products and Services

The company combines licensed software platforms with analytics expertise. Its main offerings are:

• EKM Insight: a platform that lets dealers run print fleets the way IT departments run other technology services, with reporting built on device data
• MPS Monitor: a tool for watching and administering printers remotely
• PrintReleaf: a platform that automates reforestation projects around the world, which dealers can offer as a sustainability option
• Predictive analytics: using historical data, algorithms and machine learning to anticipate how each stage of a dealer's process is likely to perform

How They Work With Clients

Predictive InSight deliberately runs without a sales team and puts its resources into support instead. Onboarding focuses on getting each dealer through the switch to a new system and getting full value from it, whether the dealer is small or very large.

Training is unlimited, comes in several levels and is available to everyone in the client organization, sales staff included, with follow-up after rollout. The help desk is staffed entirely by military spouses through an agreement with Virtforce, an organization that places military spouse talent.

The company was founded on June 15, 2020. It reports serving more than 570 resellers, with installations in 48 states and over three million devices in its queue. It lists its core values as integrity, accessibility, a focus on customers, responsiveness, personal accountability and paying it forward.

Leadership and Team

CEO and co-founder Edward McLaughlin served four years in the US Air Force and has more than five decades in office imaging and business services. He held roles at 3M, Canon and Ricoh and ended his corporate career as President of Sharp Electronics Corp., where he chaired the audit committee.

He graduated from LaSalle University, is an alumnus of IMD in Switzerland, has twice been named Executive of the Year by industry groups and has received two Lifetime Achievement awards. COO and co-founder Shawn Cashmark is a US Army veteran with more than 25 years of executive experience.

He ran CRM and MPS training at Sharp Business Systems, was VP of Sales at Compass Sales Solutions and co-founded Cashmark Consulting Group. The wider team includes Senior Client Success Specialist Gareth Ingamells, who previously supported Insight software at a large UK copier reseller and worked at EKM Global.

Support technicians David Schiller and Brittany Olgardt and administrator Amber King round out the staff.

For buyers, Predictive InSight is best suited to print dealerships that want analytics and fleet intelligence designed specifically for MPS. It is not a general-purpose business intelligence consultancy.