Business Intelligence Companies & Consultants in Roseville, CA

Blast Analytics & Marketing is an analytics consultancy that started in 1999. Its headquarters and main office are in Roseville, California. The firm works mostly with enterprise and mid-market organizations. Past clients range from Fortune 1000 corporations to healthcare providers, nonprofits and young technology companies. Blast's main focus is helping leaders turn their business questions into useful findings from data. It also combines analytics work with digital marketing.

Approach and Methodology

Blast runs its projects through a framework it calls SIOT, which stands for Strategy, Implementation, Optimization and Training. In the strategy phase, consultants research the client's situation to find opportunities and risks. Implementation then puts that plan into practice. Optimization improves results over time, and training helps the client's own staff use what has been built.

The company says it spends time learning each client's business requirements first so that its analysis stays relevant. Blast can take on a whole project or work alongside an in-house analytics team to fill skill gaps.

Business Intelligence and Analytics Services

The firm offers a wide range of services that buyers in the business intelligence space will recognize:

• Business, marketing and digital analytics consulting
• Data management and analytics governance
• Data visualization and dashboard work, including executive and sales dashboards
• Data analysis and insights, including predictive models based on purchase behavior
• Marketing analytics such as attribution modeling, customer lifetime value and RFM analysis, and churn studies
• Audits of analytics setups, tag management, Tableau, dashboards and data quality, plus analytics maturity reviews
• Customer journey analytics, journey mapping and orchestration, and testing and personalization
• Mobile app analytics strategy and implementation

On the technology side, Blast is a certified partner of both Adobe and Google. Its consultants cover Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics 4 and Google Analytics 360. They also work with Snowplow, BigQuery, R, Mixpanel, Optimizely, ObservePoint, Google Tag Manager and Tealium. For marketing reporting, the firm builds dashboards on top of systems such as Salesforce and Marketo. Blast also teaches Adobe and Google Analytics training courses for client teams.

Background and Locations

Blast was founded by CEO Kayden Kelly. Most of its staff work from the Roseville office, which is about 20 miles from Sacramento. The site also lists offices in San Francisco, Los Angeles, Seattle, Chicago, Dallas, New York City, Washington, D.C. and London. In 2020 the company said it had more than 60 employees.

That year it appeared on the Inc. 5000 list of fast-growing private companies for the second time, and it was certified as a Great Place to Work for two years running.

The firm's case studies show the kind of work it does. In one project, Blast reorganized inconsistent Adobe Analytics tracking for a news publisher with several brands. That publisher distributed content on websites, mobile apps, AMP pages and Facebook Instant Articles. The cleanup improved reporting and cut costs. For buyers, Blast's main strengths are its long history, its vendor certifications and its pairing of analytics with marketing work.