Business Intelligence Companies & Consultants in Fullerton, CA

Lightray Solutions is a consulting practice in Fullerton, California, that works with smaller and mid-market firms to get more value from their data, websites and marketing. Edward Pinela, who holds an MBA, founded the firm in 2020. It is built around a single senior consultant who personally handles each client project from scoping through delivery. Business intelligence and Microsoft Power BI are at the center of its data practice, and it delivers engagements remotely to organizations throughout the United States.

Business intelligence services

The firm's analytics work covers the full path from source systems to finished reports. Lightray links data held in accounting packages such as QuickBooks, in CRM platforms like HubSpot and Salesforce, and in Dynamics 365, SQL Server, Azure, SharePoint and Excel. It then builds the semantic model and DAX measures that determine whether reported figures are accurate.

The company says this modeling layer is where it puts most of its effort, because flawed models are a common reason homemade dashboards go unused. Its offerings include:

• Power BI consulting, including report design, automated refresh and workspace configuration
• Business intelligence strategy, roadmapping and rollout
• KPI definition and dashboard reporting for leadership and individual departments
• Data visualization in Power BI, Tableau, Looker Studio, Looker or a custom web view
• Microsoft Fabric implementation, with Copilot and Fabric AI features for plain-language questions and forecasting
• Migration of reporting from Excel, Tableau or Qlik into Power BI
• Data cleanup, cross-system integration, row-level security and user training

How engagements work

Every project begins with a no-cost introductory call with Pinela, which he schedules personally rather than through a booking tool. If the fit is right, clients receive a written proposal setting out scope, schedule and cost, and nothing proceeds until they sign off.

Teams that already run Power BI can instead buy a prepaid bank of senior hours through the Flex Support option. It requires no retainer, and the hours do not lapse. Larger reporting projects that span several systems are quoted as fixed-scope builds. Progress is reviewed through regular check-ins.

Finished reports live in the client's own Microsoft tenant, so ownership stays with the customer. Lightray states that it does not resell Microsoft licenses and gains nothing from the license tier a client chooses.

Beyond analytics

Lightray offers its data work alongside web design, search engine optimization, Google Ads management, CRM setup and marketing automation. It also provides Azure, Microsoft 365 and Power Platform consulting and AI advisory. The firm's view is that reporting, lead capture and customer records are often parts of the same problem.

A buyer whose dashboards depend on CRM or website data can therefore address both with one provider. One published client example is a restaurant owner who gained a daily view of operations through a Power BI dashboard fed by QuickBooks.

Background and credentials

Pinela brings more than two decades of experience in technology and marketing, and the firm reports over 200 completed projects. Lightray holds BBB accreditation with an A+ rating and reports a 4.9-star average on Google. It also cites recognition from ThreeBest Rated, Top SEO Companies, UpCity, Pandia and Expertise.com.

Its business address is a coworking location in Fullerton, but meetings take place by phone or video. For buyers comparing BI providers, the main distinction is direct access: the consultant who scopes a project is the same one who builds it, with no handoff to junior staff.