Business Intelligence Companies & Consultants in Fayetteville, AR

Storesight, the company formerly known as Field Agent, is a retail technology firm based in Fayetteville, Arkansas. It helps consumer packaged goods (CPG) brands see how their products actually look and perform on store shelves. The company says its customers include the vast majority of the 50 largest CPG manufacturers in North America. That makes it a fit for buyers who need shelf-level business intelligence rather than general-purpose reporting software.

Background and Structure

The current company came out of a merger. It combines Field Agent's national crowdsourced field workforce with Shelfgram's AI image-analysis platform, plus a team with long experience in CPG and retail. Storesight describes the change to the new name as more than a rebrand.

It presents the combined business as one company focused on making retail execution measurable and easy to act on. Its stated goal is to act as the observation, analysis and response layer for brands competing in physical retail.

How the Platform Works

Shoppers in the company's network, which it puts at more than three million people, photograph shelves and displays in stores. Image recognition then turns those photos into structured data that clients can search and analyze. Storesight reports adding about 3,600 photos every hour and visiting more than 25 retailers each week.

It also says it collects data in over 230 categories across the United States, Canada and the United Kingdom. Elsewhere on its site, the company cites coverage of more than 480 fast-moving consumer goods subcategories and over 5,000 brands, with roughly 50 new brands added weekly.

It claims coverage of more than 80 percent of the market across retail channels and query responses in under one second.

Products and Use Cases

Clients can access the data in several ways: the core Storesight platform, store audits, ratings and reviews programs, premium dashboards, and an API for connecting shelf data to internal systems. The company's AI-based share-of-shelf product is meant to replace slower manual counting. The main business problems the platform is built to address include:

• Measuring a brand's share of shelf against competitors
• Finding out-of-stocks and planogram gaps that hurt on-shelf availability
• Replacing physical store walks with remote, photo-based shelf reviews, both current and historical
• Monitoring whether secondary displays are set up and compliant
• Tracking price changes by retailer, location, date and shelf position
• Following new product launches after they reach stores
• Gathering visual competitive intelligence on rival brands

Considerations for Buyers

Storesight is a specialist provider. Its intelligence focuses on what happens at the physical shelf, so it is most relevant to CPG manufacturers, brand managers, category and sales teams, and retail execution groups, not to companies looking for broad enterprise analytics tools.

Its main differences from other options are the size of its crowdsourced photo network, AI image recognition, and data delivery by dashboard or API. Engagements usually start with a conversation with one of its experts. The company also publishes webinars, customer stories, whitepapers and a learning center for teams evaluating shelf analytics.