As a business owner, you will undoubtedly have invested both time and money into making your company the best it can possibly be, so ensuring that people know about it is the next logical step. There are many ways to raise awareness of your business and get people talking about it, from effective brochure design through to savvy online marketing techniques; let’s take a look at them in further detail. 

Brochure Design

A beautifully created brochure is something that many will be inclined to keep hold of and show to others, so make sure the literature you give out to clients and potential customers is flawless in terms of design. Glossy images together with professionally written content will go a long way in helping to spread the word and get people discussing what you have to offer. 

Run a Competition

A tried and tested method of increasing awareness about a specific brand is to run a competition. Larger companies often utilise the power of TV and radio to spread the word, but SME’s could take to their social media platforms instead. Invite followers to enter the competition, whatever it may be and offer them either a product or service that you specialise in as the prize. 

Launch a New Product/Service

If your business has been in operation for a while, it may be time to shake things up a little and get you back on the radar with a new product or service. Avoid reinventing the wheel by conducting your research thoroughly in order to offer something innovative that would be of value to your target audience.

Go Green

Consumers are becoming increasingly interested in the green credentials of the businesses they buy from, therefore making a few changes to ensure you are meeting your customers’ expectations in terms of eco-friendly practices is a smart way to get people talking. From using solar panels at your industrial property or office setting through to having a permanent recycling plan in place, going green can be done in many ways. 

Involve yourself in the Local Community

A great way for local businesses to get people talking about them is by being a proactive figure amongst the community. From sponsoring a local event or sports team through to holding fundraising events for a local charity, make sure you are being talked about for all the right reasons. 

From high quality brochure design through to making an active effort to support the local community, make sure your business is the one everybody is talking about by taking advantage of these top tips.

Sophie has written numerous articles on how to attract the right kind of attention to a business, with Hullabaloo her preferred choice for brochure design and other visual communications.