CRM Consultants & Implementation Partners in Little Chute, WI

Heartland Business Systems, known as HBS, is a full-service technology and cybersecurity provider. Its headquarters is in Little Chute, Wisconsin, a short drive from Green Bay. Buyers looking for a CRM partner will find HBS offering Microsoft business applications as one piece of a much wider IT portfolio.

Within that portfolio are Dynamics 365, Dynamics 365 Business Central and Dynamics GP. This makes it a fit for organizations that want customer relationship and business management software tied into their broader Microsoft environment and supported by one vendor.

CRM and Business Application Offerings

Dynamics 365 sits in the firm's Microsoft practice next to several related services. These cover licensing management, funding opportunities, Microsoft 365 training, Copilot and Fabric. HBS pairs these platforms with internal capabilities that often matter in a CRM rollout:

• Dynamics 365, Business Central and Dynamics GP solutions
• Custom application and website development
• Data management, analytics and Microsoft Fabric
• AI offerings, including Microsoft Copilot and its AI Advance, AI Predict and AI Assist programs
• Project management and IT business consulting
• Staff augmentation through its engineering team

How HBS Works With Clients

The company's stated method starts with learning a client's goals and environment before recommending anything. It then tailors a technology stack to those requirements. After deployment, HBS provides ongoing proactive support and managed services so systems stay current, secure and matched to strategy. Through its Managed One program, clients can choose either fully managed or co-managed IT.

That option may appeal to firms that lack internal staff to administer a CRM platform and the infrastructure underneath it. HBS also delivers Azure-based public and hybrid cloud, data center services, collaboration tools and a broad cybersecurity practice. The cybersecurity work spans risk assessments, managed XDR, penetration testing, SOC 2 and CMMC compliance.

Background and Credentials

HBS was founded in Little Chute in 1992 and has worked with Microsoft since its earliest years. It has been based at its current Stephen Street headquarters since 1998. Its roots trace to a custom software platform built for an affiliated label printing company. Custom programming was expanded in 2004 through the creation of Avastone Technologies.

The firm has grown through more than two dozen acquisitions, including Neal & Assoc. Business Consultants in 2021. In 2022 it partnered with A&M Capital Opportunities to support further expansion. HBS reports more than 700 employees and over 400 certified engineers spread across a multi-state office network.

Industry recognition includes Microsoft Midwest Partner of the Year in 2014 and Cisco Partner of the Year in 2011. It also received a Growth Award from the Green Bay Area Chamber of Commerce in 2009 and holds a Microsoft Azure infrastructure designation. For companies that value a single regional partner able to handle CRM software, cloud hosting, security and day-to-day IT support together, HBS offers that breadth from a base in Northeast Wisconsin.