CRM Consultants & Implementation Partners in La Crosse, WI

MarketSharp is a software company whose main product is a cloud-based customer relationship management system built for residential home improvement businesses. It is not a reseller of generic office tools and not a consultancy. It offers a single, purpose-built platform that keeps prospect details, customer records, sales activity, production schedules and payments together. The product is aimed at contractors, remodelers, and window and door installers who prefer a system designed around their trade.

What the platform does

The software follows the path of a typical project, from the first inquiry through to a finished job and a happy homeowner. The vendor organizes its capabilities into these areas:

• Lead generation and marketing, with reports that reveal which advertising spend pays off
• Sales tools that help teams return to unsold estimates and win more of them
• Online payment collection built into the system to speed up cash flow
• Workflow automation and project management that keep production moving
• Reputation features that prompt reviews, repeat business and referrals
• Customizable dashboards and automatic reports for real-time performance tracking
• A financing option called MarketSharp Lending

A mobile app carries these tools to the field. Sales reps can find their way to appointments, build quotes on the spot and take payment from customers without a trip back to the office. Because the system runs in the cloud, office staff, sellers and crews see the same information wherever they are.

Trades and specialties covered

The company focuses solely on home improvement and says it has kept almost every vertical of the industry in mind. Its contractor group includes basement waterproofing, decks and porches, driveways, patios and walks, painting and staining, solar energy systems, and swimming pools and spas.

The home improvement group covers asphalt and metal roofing, siding, windows, entry and patio doors, garage doors, fencing, gutters, gutter protection, sunrooms and tub liners. Remodelers are supported as well, whether they build additions, do aging-in-place work, redo kitchens, bathrooms, basements or garages, install closet systems, or take on minor and multi-room projects.

Partners and added resources

The CRM connects with outside providers for leads, estimating, documentation and marketing. Its top partner tier, called Premier Plus, lists names such as Angi Leads, James Hardie, Pella, Qualified Remodeler, PaySimple, Constant Contact, Ecoview, Mosaic and ApexChat. The company describes its network as stretching from leading business coaches to major manufacturers and dealers.

Beyond software, MarketSharp provides direct mail aimed at the industry, lead and list products for consumer sales, educational webinars open nationwide, training events and affiliate programs. These offerings give customers marketing and learning help that extends beyond daily use of the system.

History and ownership

The software first appeared in 1988, written for a Midwestern wholesale and retail window operation that began changing soon after it started using the tool. In 1996, a team of home improvement entrepreneurs who knew the program chose to bring it to market officially.

After years of development, it grew into what the company calls a front-to-back solution covering the key elements of running a profitable remodeling firm. MarketSharp now belongs to EverCommerce, a family of solutions for service businesses, and says it has helped thousands of remodeling companies across the country.

Its chief strength is its background: the product came out of a real contracting business, so its design reflects how home improvement firms actually work. Organizations looking for broad CRM consulting outside this sector may be better served elsewhere.