CRM Consultants & Implementation Partners in Reading, PA

Weidenhammer, which also operates under the shorter name Hammer, is a technology consultancy headquartered in Wyomissing, Pennsylvania, with a second office in Blue Bell near Philadelphia and remote staff across the country. The firm concentrates on mid-sized organizations that want large-company rigor in modernization projects without the overhead of a global consultancy.

Buyers looking specifically for a CRM partner should note that customer relationship management is not marketed as a standalone practice; instead, it sits inside the firm's Microsoft business platforms work, where Dynamics 365 Business Central brings sales and customer functions together with finance, inventory and manufacturing in one system.

Business platforms and Microsoft work

As a Microsoft partner, Weidenhammer implements, migrates and supports Business Central, and it reports guiding hundreds of companies through ERP transitions, including moves away from older Great Plains and NAV environments. The company also helps clients take advantage of Microsoft upgrade incentives and connects Business Central with Microsoft 365, Power Platform and Azure. Around that core, it builds custom applications, links disparate systems, automates workflows with AI tools such as Copilot Studio agents, and organizes data for reporting and analytics.

The wider portfolio covers three groups of offerings:

• Business platforms: ERP rollout and support, AI-driven automation, software development and integration, data and analytics, advisory engagements
• Cloud and infrastructure: managed IT, hosting, networking, collaboration tools, cybersecurity, and virtual CIO or CISO leadership
• Growth and customer experience: B2B and B2C ecommerce on BigCommerce and OroCommerce, WordPress sites, mobile apps, creative work, analytics and omnichannel marketing

Approach and industries

Engagements follow a three-stage framework the firm calls Spark, Ignite and Shield, moving from a strategic blueprint to activation and then to scalable, protected operations. Weidenhammer positions itself between big consulting houses and budget implementers, staffing projects with small groups of senior specialists and tying each piece of work to measurable results.

Its planning sessions focus on surfacing constraints, ranking priorities, aligning internal teams and producing a realistic roadmap. The company also states that it will point a prospect toward a different solution when its own offering is not the right fit. Sectors it highlights include manufacturing and distribution, food and beverage, healthcare, finance, and education and nonprofit organizations.

Background

John P. Weidenhammer started the business in Reading, Pennsylvania, in 1978 with a single client. Over the following decades it produced administrative software for K-12 schools, formed early ties with IBM, grew a software development practice and later added digital marketing and commerce through its Hammer Marketing unit.

Clients named on the site include Benecon, FMS Solutions, Rentokil, Gertrude Hawk Chocolates and Reading Area Community College. Technology alliances include Microsoft, IBM, BigCommerce, OroCommerce and Arctic Wolf, and the firm has collected several Graphic Design USA awards as well as recognition as a BigCommerce partner award finalist in 2021.

For buyers in Kalamazoo, the main considerations are geography and focus. Weidenhammer has no Michigan office, though it says it works with clients nationwide and will travel to them. Its strongest fit is for organizations that want CRM capabilities delivered as part of a broader Business Central, integration and managed IT program rather than through a dedicated CRM specialist.