CRM Consultants & Implementation Partners in Youngstown, OH

Palo Creative is a full-service marketing agency based in Youngstown, Ohio. It pairs creative, digital and strategic marketing work with CRM support built around HubSpot. The firm is a HubSpot Solutions Partner. That makes it a fit for organizations in the Mahoning Valley and beyond that want one partner to connect their website, marketing campaigns and sales process on a single platform, instead of splitting the work across several vendors.

CRM and HubSpot Services

The agency's CRM practice focuses on helping clients understand and adopt HubSpot. Its stated goal is to bring a company's web presence, marketing activity and sales team into line using software it regards as a leading choice in the category. According to its services overview, Palo works with clients on several parts of the HubSpot suite:

• HubSpot's CRM for managing customer relationships
• Marketing Pro for running and managing campaigns
• Sales enablement tools that support the sales team
• HubSpot's content management system for building and running websites

The same team also handles web design and development, email and content programs. So buyers can expect CRM work that links directly to the assets that feed the database, such as websites, blogs and email campaigns.

Broader Marketing Capabilities

Beyond HubSpot, Palo offers a wide range of marketing services. Its digital team runs search engine marketing, SEO, social media marketing, display advertising, over-the-top streaming ads, conversion rate optimization and app store optimization. It also says it uses artificial intelligence for predictive analytics and personalization.

Creative services include brand strategy and visual identity, logo and collateral design, packaging, and video, photography and animation. The firm also plans marketing strategy and produces content and PR materials, including podcasts. It still buys traditional media such as television, radio, billboards, trade show materials and promotional items.

Industries Served

Palo organizes much of its work by industry, with dedicated pages for:

• Manufacturing, including optical labs and aerospace
• Healthcare, dentistry and assisted living facilities
• Financial services, CPAs and accounting firms
• Private equity and professional services
• Retail and eCommerce

The agency has welcomed former DanBailey.com Optical customers into its client base, which strengthens its position in the optical lab niche.

Approach and Background

The firm frames its philosophy around conversation. It stresses learning each client's products, goals and obstacles before recommending tactics, and describes a process of research, discovery and planning meant to remove guesswork. Its branding projects, for example, move from discovery through strategy, design and rounds of client feedback to support after launch.

President and CEO Rob Palowitz leads the company and has pledged that the team will stay reliable and quick to respond and will treat clients with respect. Steve Criado serves as Creative Director. The site's copyright notice dates the business to 1999, and the team calls itself award-winning.

For CRM buyers, the main difference is a partner that can combine HubSpot work with in-house creative, content and paid media teams.