CRM Consultants & Implementation Partners in Ferndale, MI

iwerk is a privately held technology company with its headquarters in Ferndale, Michigan, a few miles south of Royal Oak, and a second office in Fort Worth, Texas. Founded in Detroit in 1991, the firm operates as an independent managed service provider and software developer.

Buyers evaluating CRM partners should note that customer relationship management is one part of a wider engineering practice rather than the company's sole focus. iwerk lists enterprise ERP and CRM work within its software development offering, next to workflow automation, business intelligence and system integrations.

CRM and software capabilities

The firm's development and intelligence practice builds custom applications and connects business systems, and that is where its CRM-related work sits. It suits organizations that want to build or extend customer data platforms, link a CRM to other line-of-business tools, or automate processes around sales and service data. The published scope includes:

• Enterprise ERP and CRM solutions
• Workflow automation
• Business intelligence and reporting dashboards
• APIs and system integrations
• Supply chain and asset-tracking software
• Custom web and mobile applications
• AI implementation, agent development and retrieval over private data

The team works across a broad technical stack. On the front end it uses React, Vue and Angular. Back-end work covers .NET, Node, PHP/Laravel, Spring Boot and Ruby on Rails. For data it works with SQL Server, PostgreSQL, MongoDB, MySQL and GraphQL. Its cloud work covers Azure, Microsoft 365, Google Cloud and AWS.

The AI practice is model-agnostic and works with OpenAI, Anthropic and Gemini models. The site does not name a specific CRM platform partnership, so buyers committed to a particular vendor should confirm fit directly.

Security and managed IT

The company's other practice is managed IT with security at its core. This covers endpoint protection, vulnerability testing, SIEM, multifactor authentication, and backup and disaster recovery. It also includes compliance support for frameworks such as HIPAA, CMMC 2.0, PCI-DSS, CJIS and NIST 800-171. Planning services include virtual CIO/CTO guidance, business continuity and migrations. For a CRM project, this means the same firm can handle data protection, hosting and ongoing administration once a system is live.

How engagements run

iwerk follows a five-stage method. It begins by assessing scope, risk and constraints with both technical and financial stakeholders. It then designs an architecture that meets operational, security and budget needs before coding begins. Next it builds and tests the integrations and controls. Deployment follows through a managed cutover with monitoring and a rollback plan.

Finally, the firm operates the environment and tracks performance and cost after launch. It says it takes ownership of the systems it implements well beyond go-live.

Industries and background

Highlighted sectors include retail, which the firm extends to food service, e-commerce and insurance, as well as marketing agencies, healthcare, manufacturing and municipalities. Published case studies cover work for Pabst Blue Ribbon, NexCare Health, Argus Corporation and Biggby Coffee. One of these is a workflow automation project credited with a 35 percent gain in production efficiency.

Thomas Lewis serves as President and CEO and Andrew Hofmann as EVP and COO. The board also includes Zachary Savas and Ian Savas. After more than three decades of independent operation, iwerk presents itself as a long-tenured local option for organizations that want CRM and integration work delivered together with security and managed infrastructure.