CRM Consultants & Implementation Partners in Clinton Township, MI

Bootstrap Creative is a B2B marketing consultancy based in Metro Detroit that works almost entirely with manufacturers and industrial service providers. Founder Jake Lett runs the firm as a solo senior consultant, so clients deal with him directly instead of an account manager. For buyers comparing CRM partners, the main draw is that he treats the CRM, the company website and paid lead generation as one system, with HubSpot at the center of most engagements.

CRM and HubSpot work

Much of the CRM work happens in HubSpot. Lett builds websites on the HubSpot CMS, moves and redesigns existing sites on the platform, and provides fractional HubSpot support on a monthly basis. That support includes building custom modules, tidying up cluttered portals, configuring the CRM, and tracking leads from the first ad click through to a closed deal.

In one project he set up automated routing that assigns each new quote request to the right regional salesperson according to the state it comes from, which ended overlap between reps. He also sells a HubSpot theme designed for industrial companies. He works on WordPress or other platforms when they suit a client's sales process better.

The firm states that it holds no HubSpot partner status and takes no commissions from software vendors or resellers, which may matter to buyers who want platform advice without a sales incentive behind it.

• HubSpot CMS development and website design
• HubSpot website migrations and redesigns
• CRM configuration, portal cleanup and lead tracking
• Marketing automation and RFQ lead routing
• Google, Microsoft, LinkedIn and OpenAI ads management
• SEO and answer engine optimization (AEO) for AI search
• Digital marketing audits and fractional marketing director services

Industries served

The firm focuses on industrial capital equipment makers, metal fabrication and stamping shops, CNC machine shops, plastics and injection molders, mid-market automotive and mobility suppliers, commercial building products companies, environmental systems firms in areas like wastewater and filtration, prototype engineering services, and industrial facility service contractors. It also lists medical device manufacturers and building materials suppliers. Its clients are spread across the country, but the business has deep ties to the Metro Detroit area.

How engagements work

Projects usually start with a review of the client's website, quote request forms and CRM setup to find where leads are getting stuck. Next comes cleanup and build work, then targeted campaigns to reach engineers and purchasing staff, and finally ongoing adjustments based on RFQ and pipeline data.

Clients can begin with a standalone audit, sign up for an ongoing growth plan, or bring Lett in as a fractional marketing director for companies with roughly 50 to 200 staff. In that role he writes a quarterly plan and does the work himself, including building HubSpot workflows.

For AEO projects, prompt tracking is set up inside the client's own HubSpot portal rather than an outside dashboard.

Case studies on the site report that one industrial equipment manufacturer grew from four qualified sales opportunities per month to fourteen within three months, while its advertising budget fell 46 percent. Another client's cost per lead dropped by roughly half. A maker of wastewater evaporation equipment has reviewed the firm on Clutch.