CRM Consultants & Implementation Partners in Shreveport, LA

Accounting Systems Consulting Group, LLC, commonly called ASCG, is a Sage business partner headquartered in Shreveport, Louisiana, a short drive from Bossier City. The firm's main focus is accounting and ERP software, and its CRM work grows out of that: it offers customer relationship and contact management tools that sit alongside the financial systems it installs.

For buyers, ASCG makes the most sense for small and mid-sized companies that run, or are considering, Sage 100 (formerly MAS 90 and MAS 200) and want their customer data linked to their back-office accounting.

CRM Products and Services

ASCG's site lists three Sage-branded customer management products. ACT! by Sage covers basic contact management for keeping track of people and sales activity. Sage SalesLogix is aimed at smaller and mid-market businesses that need fuller sales, marketing and customer service functions. SageCRM is a browser-based suite that can run on the client's own servers or as a hosted service.

The firm sees CRM as a way for owners, managers and sales staff to share information about accounts, opportunities, activities and tasks, so that sales, marketing and service teams work from one record. It has also held a recorded session on using Sage CRM for people who come from an accounting background.

• Help with choosing software, using the firm's ten-step guide to selecting an accounting system
• Implementation, including converting data from older systems
• Training and continuing technical support
• System maintenance plans
• Regular meetings of a local Sage 100 users group
• A free introductory consultation for companies weighing new software

How They Work

The firm says its consultants combine accounting knowledge with technical skill, and that its support comes from hands-on experience with the products rather than from scripts. ASCG presents itself as a partner that stays involved after the sale instead of simply handing over software. Client testimonials on its site describe smooth installations, data conversions that balanced with the old system, and a staff that is quick to respond and patient while training.

Beyond CRM, ASCG sells and supports Sage 100 ERP and Sage 100 Online, Sage HRMS (Abra), Sage FAS Fixed Assets, Sage payroll paycards, payment processing, and Sage's nonprofit fund accounting and fundraising tools. It also works with a long list of add-ons, including Avalara AvaTax for sales tax, KnowledgeSync, Scanco and ScanForce warehouse automation, EDI, integrated shipping, Budget Maestro, and time and attendance software.

Background and Industries

According to its site, ASCG's consultants have worked with Sage products since 1988, and the firm supports hundreds of users across Louisiana, Texas, Arkansas and Mississippi. Besides Bossier City, it lists service areas such as Alexandria, Monroe, Ruston, Natchitoches and Minden in Louisiana; Tyler, Longview, Texarkana, Marshall and Lufkin in Texas; Jackson and Vicksburg in Mississippi; and El Dorado, Arkansas.

The industries it highlights include medical blood centers, warehouse management and accounting. Past clients named on the site include a blood services organization, a refrigeration company, a printing firm and a manufacturer of outdoor products. Contacts listed on its contact page include Keith Perkins, Shane Lafitte and Leslie Salley.

Ruby Shore Software is a technology firm in Shreveport, Louisiana. One team handles its web design, software engineering, digital marketing and managed hosting work. It does not present itself as a dedicated CRM reseller.

Buyers who need help with customer relationship management will find it most useful for building custom CRM tools and for connecting existing CRM platforms to websites, back-office applications and other business software. The company cites more than 35 years of engineering experience and over 500 completed projects.

CRM-related capabilities

In its custom software practice, the firm lists purpose-built CRM tools among the internal systems it develops, next to workflow automation, dashboards and reports. It also links CRM and ERP environments, writes custom APIs and builds data synchronization services so staff no longer have to re-enter information from one platform to another.

On the website side, its developers connect company sites to CRMs, marketing automation suites, analytics and payment processors. They also tune lead capture forms so inquiries flow cleanly into downstream sales systems.

• Custom CRM tool development
• CRM and ERP integration
• Custom API work and data synchronization
• Website-to-CRM and marketing automation connections
• Business process and workflow automation
• Reporting dashboards, internal tools and client portals

Who they serve

The firm targets growing and established organizations that have outgrown spreadsheets or generic packaged applications. Common reasons clients come to it include customer and operational data split across unconnected tools, staff depending on manual workarounds, fragile third-party connectors, and a need for tighter control over sensitive records. It notes experience with industry-specific platforms for manufacturing, healthcare and logistics.

Beyond Shreveport and Bossier City, it works with clients in Monroe, Ruston, Alexandria, Dallas, East Texas and Arkansas, as well as national markets.

How they work

Ruby Shore stresses a transparent process with regular, candid communication. A single integrated team carries each project from initial design all the way to deployment, so the client does not have to coordinate several vendors. It avoids templates and instead plans each architecture for scale and security.

Software projects begin with learning how the business actually runs, and the application is then shaped around those processes rather than the reverse. The team designs interfaces for the people who use them every day, to shorten training and encourage adoption. It also emphasizes documented code, secure authentication, encryption and proactive monitoring.

What sets the firm apart from a narrowly focused CRM consultant is breadth. The same company can host and maintain the finished systems on AWS or Azure, run deployment pipelines and DevOps, and provide ongoing technical support. It also handles SEO, Google Ads and conversion tracking that feed leads into a CRM.

It builds on WordPress, Webflow and Shopify and develops mobile apps. Ruby Shore describes itself as focused on long-term relationships rather than one-off jobs. That may suit buyers who want a single accountable partner for a CRM integration and the web and infrastructure work around it.