CRM Consultants & Implementation Partners in Lafayette, IN

DelMar Software Development is a custom software firm based in downtown Lafayette, Indiana. It designs, builds and modernizes business applications for organizations that have outgrown off-the-shelf tools. It does not resell packaged CRM platforms. For buyers comparing CRM partners, its value lies in building custom customer management systems and moving aging CRM software onto modern web platforms.

CRM and Related Capabilities

A good example of DelMar's CRM work is its project for POSM Software. The firm replaced POSM's older Windows desktop CRM with a browser-based application that several people can use at once, and it added new features along the way.

POSM's president praised the team for keeping the familiar feel of the original Windows tools while giving staff a secure web environment that can grow. This kind of project fits companies that rely on homegrown or legacy client databases and want to modernize without retraining every user from scratch.

• Custom CRM and business application development for web, desktop, mobile and cloud
• Migration of legacy systems to cloud-hosted platforms
• Integrations that link existing software with new custom tools
• API work and data connectivity across a company's systems
• Data analytics and practical AI adoption
• Rescuing stalled or outdated software projects
• Ongoing enhancement and maintenance of existing systems

How They Work With Clients

Engagements follow a four-phase method. It starts with a no-cost consultation, then moves to detailed discovery and planning, followed by development and testing, and finally launch with continued support. Through its digital consulting practice, DelMar also helps companies work out where technology fits in their operations, what the investment will involve and how to put a structured plan in place.

On integration projects, the firm tries to cut down the number of separate platforms a client depends on so that systems are easier to maintain over time. Its data and AI advisers judge when AI is actually useful and when it is not. They review existing infrastructure and improve data quality before recommending any AI-driven automation.

Industries and Project Experience

Besides the POSM CRM project, DelMar's featured work includes an operations application for Premier Seed Group. That tool was built to make the client's processes more productive, consistent and transparent. The firm also improved MenuLogic K12, a web-based school nutrition menu planning system, by refining its logic, speeding it up and improving its reporting. Taken together, these projects show experience in agriculture, education and software vendors. The company says it has worked across many industries and project types.

Background and Team

DelMar says it has been in business for more than twenty years and has formed over 150 client partnerships. It reports that its staff together have more than 140 years of software development and consulting experience. CEO Liz Pestow joined the firm in 2016 as Business Development Director and was named chief executive in 2024.

Her earlier career included marketing leadership roles and work at the Indiana Crop Improvement Association, where she oversaw software. COO Daniel Kim, a Virginia Tech graduate with an MBA from UNC Kenan-Flagler, worked on defense-related projects at Applied Research Associates and CACI before joining DelMar in 2018. He became COO in 2024.

The team includes developers, designers and strategists who work directly with each client's own staff.