CRM Consultants & Implementation Partners in Evansville, IN

Overview

EXTEND GROUP is a marketing, communication and leadership consultancy headquartered on Main Street in downtown Evansville, Indiana. The firm frames its work around three pillars it calls culture, communication and community. It treats CRM work as one part of a wider content and relationship-marketing practice rather than as a standalone technology service.

For buyers in the Evansville area, that makes it a fit for organizations that want help choosing and connecting a CRM while also building the campaigns and content that run through it.

CRM and Marketing Automation Services

The company's CRM offering sits inside its content marketing service line. Its team advises clients on which CRM platform suits their needs and then connects it to the tools the business already uses. From there, the work extends into automation and data hygiene. CRM-related services described on the site include:

• Platform selection and implementation, including integration with existing systems
• Marketing automation covering follow-up reminders, lead scoring and automated email sequences
• Organizing and segmenting customer records for targeted outreach
• Analytics and reporting on customer behavior and campaign results
• Email, text message and direct mail campaigns tied to CRM data

A recurring theme is pairing content with CRM data. The firm produces white papers, blog articles, infographics, checklists and video. It then uses CRM records to see how prospects engage with that material and to flag promising leads. It also uses that data to tailor messages as contacts move toward a purchase. Performance is monitored on an ongoing basis so campaigns can be adjusted.

Platforms and Partnerships

EXTEND GROUP lists several technology partnerships relevant to CRM and customer communication. It is a Constant Contact Business Partner and uses that platform for data-driven email marketing. It is also a PandaDoc agency partner, supporting the creation, sending and tracking of proposals and contracts. Other partnerships include WP Engine, for WordPress hosting, and Raydiant, for in-location digital displays. The firm also holds Official Apple Developer and Official Google Developer credentials for web and mobile app work.

Broader Capabilities

Beyond CRM, the agency offers brand identity development through its Guiding Light process for organizational clarity. It also provides custom website design with hosting and maintenance, social media strategy and paid social advertising, and SEO and PPC. Its studio supports full podcast production with live streaming. The firm runs EMPOWER, a program aimed at nonprofits that want ongoing marketing support instead of relying on interns or short-term contractors. The site cites more than 17 years in digital media.

Leadership and Approach

The firm was founded by Shawn Collins, who brings more than twenty years of experience in organizational dynamics, leadership development and communication. He is certified as a guide through GiANT Worldwide and has earned the 5 Voices for Teams certification. Those credentials underpin the company's leadership coaching, workshops and lunch-and-learn events.

Engagements begin with a consultation, and the team emphasizes learning each organization's goals, audience and obstacles before recommending solutions. This blend of culture and leadership coaching with hands-on CRM and marketing execution distinguishes EXTEND GROUP from firms that focus only on CRM integration.